Patagonia. Patagonia make outdoor clothing for people who really love the outdoors. This means that not only do they make a great range of technical outdoor clothing, which fits well and looks great, but the do so with a keen eye on how it is make and the impact that has on the planet. This ethical policy means that Patagonia calculate the carbon footprint of every product they make, and use materials that have the softest impact on the environment. Patagonia use the best natural materials and where possible recycled materials to make outdoor clothing and footwear that is, in the main, recyclable.